Tapfiliate, a prominent affiliate tracking and management platform, has reported a notable 16% increase in affiliate sales in the first quarter of the year. This rise highlights the growing trend of utilizing affiliate marketing platforms amidst global economic challenges that often necessitate
In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers
In today's rapidly advancing technological landscape, businesses are constantly seeking innovative ways to streamline operations and enhance customer satisfaction. Artificial intelligence (AI) has emerged as a powerful tool within this dynamic environment, revolutionizing various aspects of
American Eagle has launched a new affiliate program named "Live Your Life," marking a strategic shift for the denim retailer in deepening its relationship with Gen Z consumers. This program aims to build robust partnerships with creators, transforming them from mere affiliates to integral business
Premion, recognized as the premier CTV/OTT advertising solution for regional and local advertisers, has significantly advanced its platform by integrating Octillion and expanding its array of tools. This important enhancement not only fortifies its local CTV offerings but also augments its
In the dynamic world of e-commerce and operations management, few can rival the expertise of Zainab Hussain. As an accomplished e-commerce strategist, she has a wealth of experience in customer engagement and operations management, making her insights invaluable for anyone looking to understand the
