The landscape of loyalty schemes and broader marketing strategies has witnessed a dramatic transformation from 2018 to 2024, influenced by increased competition, economic pressures, technological advancements, and shifts in consumer behavior. Loyalty programs, which once seemed outdated and
Amazon and Walmart, the two retail titans, are constantly pushing the envelope to win over customers in the increasingly competitive online shopping market. Their strategies often revolve around enhancing membership programs like Amazon Prime and Walmart+. By adding new features and benefits, they
In a significant move aimed at enhancing its direct-to-consumer offerings, Amazon has integrated PayPal payment services into its Buy with Prime feature, as announced at the Amazon Accelerate seller conference. This strategic development promises to substantially elevate the shopping and selling
wAmazon has always been at the forefront of technological innovation, and its latest venture into generative artificial intelligence (AI) is no exception. By incorporating AI into its delivery and warehousing operations, Amazon is setting new standards for efficiency, speed, and customer service in
The Scottish retail industry is currently experiencing unprecedented challenges, marked by the loss of 30,000 jobs and the closure of 500 stores. These significant figures showcase the immense pressure faced by the sector, which has been exacerbated by the aftermath of COVID-19, rising operational
In the modern marketplace, businesses increasingly align profitability with purpose, recognizing the heightened consumer interest in corporate social responsibility. One notable example of this trend is Abbott Lyon’s recently launched 'Charms for Charity' campaign, which aims to support s
