Customer Engagement

How Are Amazon and Walmart Boosting Customer Loyalty Programs?
Customer Engagement How Are Amazon and Walmart Boosting Customer Loyalty Programs?

Amazon and Walmart, the two retail titans, are constantly pushing the envelope to win over customers in the increasingly competitive online shopping market. Their strategies often revolve around enhancing membership programs like Amazon Prime and Walmart+. By adding new features and benefits, they

Amazon Adds PayPal to Buy with Prime, Boosting Seller and Shopper Experience
Customer Engagement Amazon Adds PayPal to Buy with Prime, Boosting Seller and Shopper Experience

In a significant move aimed at enhancing its direct-to-consumer offerings, Amazon has integrated PayPal payment services into its Buy with Prime feature, as announced at the Amazon Accelerate seller conference. This strategic development promises to substantially elevate the shopping and selling

How is Amazon Using AI to Revolutionize Delivery and Warehousing?
Customer Engagement How is Amazon Using AI to Revolutionize Delivery and Warehousing?

wAmazon has always been at the forefront of technological innovation, and its latest venture into generative artificial intelligence (AI) is no exception. By incorporating AI into its delivery and warehousing operations, Amazon is setting new standards for efficiency, speed, and customer service in

Can Government Measures Save Scotland's Struggling Retail Sector?
Customer Engagement Can Government Measures Save Scotland's Struggling Retail Sector?

The Scottish retail industry is currently experiencing unprecedented challenges, marked by the loss of 30,000 jobs and the closure of 500 stores. These significant figures showcase the immense pressure faced by the sector, which has been exacerbated by the aftermath of COVID-19, rising operational

Can Jewelry Purchases Drive Positive Social Change?
Customer Engagement Can Jewelry Purchases Drive Positive Social Change?

In the modern marketplace, businesses increasingly align profitability with purpose, recognizing the heightened consumer interest in corporate social responsibility. One notable example of this trend is Abbott Lyon’s recently launched 'Charms for Charity' campaign, which aims to support s

Is the End of Flybuys New Zealand a Sign of Loyalty Program Evolution?
Customer Engagement Is the End of Flybuys New Zealand a Sign of Loyalty Program Evolution?

The closure of Flybuys New Zealand's customer loyalty program at the end of 2024 marks the end of nearly three decades in operation. This program, a cornerstone of New Zealand's retail landscape, allowed millions of members to collect reward points through a variety of participating

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