Travelers frequently face uncertainty regarding how many reward points they will earn from ticket purchases, often leaving them frustrated and seeking clarity during the booking process. Addressing this concern, ATPCO has introduced a new flight-shopping display that includes the Loyalty and Rewards Universal Ticket Attribute (UTA) feature. This innovative solution allows travelers to access loyalty point accrual rules directly while booking their flights. By integrating this feature, airlines and ticket sales platforms can display detailed information on how many points are awarded for various fare classes, empowering customers to make informed decisions.
The UTAs extend beyond standard fare product details like baggage allowances and change fees to include information about loyalty point accrual rates for different ticket classes. This encompasses scenarios such as the lack of points for basic economy seats or the higher accrual rates for premium seats. This added transparency in fare details significantly enhances the shopping experience, giving customers a clearer understanding of the benefits associated with each ticket option. Although no airlines or ticket sales platforms have adopted this feature yet, many have expressed notable interest in integrating it into their systems. This development indicates a broader industry trend toward increased transparency and customer empowerment.
By incorporating the UTA feature, airlines and OTAs can offer passengers a more comprehensive view of what each ticket entails, potentially fostering deeper loyalty among frequent flyers. This approach aligns with the industry’s ongoing efforts to enhance customer satisfaction and engagement. For travelers booking flights, the ability to see how many loyalty points they will earn could become a significant determining factor when choosing between multiple flight options. The enhanced transparency and straightforward information provided by the new ATPCO tool could ultimately lead to a more satisfying and streamlined booking experience for all parties involved.
