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Zara to offer mobile AR experience in stores

Zara to offer mobile AR experience in stores

March 16, 2018

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This sounds like a potentially intriguing use of augmented reality technology to bridge the mobile and in-store shopping experiences. Though some retailers have used AR and virtual reality in-store to enhance the sales process and customer experience, most of the latest mobile AR apps are intended to be used online or on mobile (and not necessarily while in physical stores) to help shoppers view merchandise within the context of their own homes and lives.

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