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Will Voice Shopping Change Black Friday As We Know It?

November 13, 2017

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Black Friday has been one of the biggest days for retailers in the U.S. for the past decade. Shoppers have increased their spending on Black Friday by 138% since 2005, and are still spending hours waiting in lines to claim that great deal only available on that day. But as shopping has evolved with the introduction of voice commerce, people are spending less time waiting in lines and showing up for Black Friday.

In 2016, Amazon promoted an additional 25% off select items and deals when ordering from an Alexa, and this year we expect to see even more incentives, especially since Amazon’s sales surpassed $3 billion for the first time ever. There are twice as many voice-enabled devices in the market compared to last year, and according to Walker Sands, 19% of consumers have made a purchase using a voice-controlled device in the past 12 months.

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