Talk about low-hanging fruit. If a shopper on your website puts something in the cart and leaves without making a purchase, getting them to complete the sale often doesn’t take much. In fact, if you generate a triggered email reminder in the next few hours, between 10-25% will typically make the purchase (free shipping or dollars off will move you toward the higher end). Moreover, in their quarterly comparison of triggered email to “business as usual” email, Epsilon reports 65% higher open rates and 116% higher click-through rates.
