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When should a retailer work with Amazon Web Services?

April 5, 2022

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In February it was announced that Best Buy chose Amazon Web Services (AWS) as its preferred Cloud technology partner.

This would not be so newsworthy If not for the many retailers either shunning AWS or keeping investments in the cloud service to a minimum. Anyone in the retail industry has at some point felt conflicted about AWS as it provides fuel for Amazon retail.

Is this paranoia or sound strategy? Retailers in overlapping categories may be reasonably leery of working with AWS. Others, where competition is less clear, might not, especially when there’s a favorable cost/benefit.

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