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What would adding smell to virtual reality tech mean to retail?

October 20, 2022

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Demonstrating the potential of adding smell to virtual reality (VR), researchers led by Stockholm University recently created a “wine tasting game” in which the user smells wine in a virtual wine cellar and gets points if their guess on aromas in each wine is correct.

The researchers hope their open-source technology can not only elevate game development, but expand smell-VR technology to other areas, such as commercial applications like retail.

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