Walmart is moving closer to bringing another digital shopping channel to consumers — text shopping.
The retailer’s incubation arm Store No8 and Walmart’s Global Tech team are testing the beta experience Walmart Text to Shop. The test is currently going on with customers in select areas and is personalized to the specific shopper.
“We’re learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future,” Dominique Essig, VP of Conversational Commerce, Store No8, said in a statement. She noted that Walmart has offered voice shopping for years, but text shopping is “just getting warmed up.”