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Voice-enabled purchasing on the rise

October 24, 2019

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The report suggests that voice-activated and voice-enabled devices will play a growing role in e-commerce. Last year, an eMarketer report predicted that voice commerce through smart speakers would reach $2.1 billion in 2018, and 74.2 million U.S. consumers were expected to use smart speakers at least once per month in 2019. Meanwhile, Amazon’s Echo Dot reportedly was the e-commerce giant’s top-selling product globally during last year’s holiday season.

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