Big data analytics keeps getting bigger. The big data and analytics market, which reached $130.1 billion in 2016, is projected to expand at a compound annual growth rate of 11.7 percent a year to reach $203 billion by 2020, according to the International Data Corporation.
As more companies use big data business intelligence applications to drive their decisions, business leaders will be more empowered to make strategic choices instead of relying on subjective intuition. One area where big data is improving business strategy is sales. Here are three strategies your sales team can implement to acquire big data, analyze its implications and put data-driven insights into action.
