NEW YORK — Macy’s is kicking its transformation up a notch with yet more curated partnerships and technology investments aimed at offering more categories, consolidating space and driving store traffic.
“We’re going back to the way department stores used to be — the services they used to provide,” Macy’s CEO Jeff Gennette told an audience of retail executives at Recode’s Code Commerce on Monday.
Ahead of the critical holiday season, the department store retailer is rolling out a number of new experiential concepts. For one, it’s partnering with Facebook to launch The Market @ Macy’s — a “retail as a service” model that will curate 150 e-commerce brands on a two-week rotation at nine Macy’s stores this holiday season. The assortment will range from apparel, accessories and beauty to home decor, technology and more.