More has changed in retail in the last 10 years than in the previous 100. Nowhere is this more evident than in brick-and-mortar stores, which are currently undergoing reinvention. They are morphing from their current sluggish, caterpillar state into a richly automated and augmented butterfly that soars on the wings of exciting in-store experiences and omnichannel opportunities.
The future of the ‘new’ retail store is actually taking shape today as fast-moving leaders respond to the rapid-fire introduction of new competitors and technologies. Retail leaders who have outperformed their competitors in comp store sales have done so by disrupting traditional retail thinking.