The earnings revealed the best traffic and sales since 2005 for the retailer, with digital initiatives at the heart of the growth.
Large retailers like Target are having to answer to the demand of digital, home and store to stay afloat or face shuttering their doors. Target’s current digital strategy is marrying retail and mobile so customers have a digital companion while going from e-commerce to in-store.
The refresh demanded an investment of $7 billion in 2017, and included services like drive-up delivery. By 2020, the retailer plans to remodel another 600 stores.
