When Instagram debuted its in-app checkout feature in March 2019, it enlisted more than 20 brands, including Adidas, Nike, Zara and Warby Parker. The feature went on to be a pivotal channel for brands to directly capitalize on their followership.
“We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from Target,” Dawn Block, senior vice president of digital at Target, said in a statement.
