Target taps AR to sell more Christmas trees

December 10, 2018


Target first launched the “See It In Your Space” mobile app and web feature in October 2017, at that time positioning it for furniture shopping. That made a tremendous amount of sense back then, as many different home decor retailers had launched similar apps in the months preceding Target’s announcement.

At that time, it may not have been clear how much the new feature would benefit shoppers who might not be as picky about seeing exactly how a piece of furniture looks against their own living room backdrop. But, the feature must have been useful if Target has expanded it to include its stock of artificial Christmas trees, which really are form of seasonal furniture, right?

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