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Study: Data tracking is the most ‘shopper ready’ in-store tech

September 11, 2018

The dozen technologies addressed in this report cover everything brick-and-mortar retailers are now deploying or contemplating deploying in their stores. In addition to the four mentioned above, the remaining eight include virtual reality, augmented reality, artificial intelligence, personalization, in-store voice interfaces, beacon notification, robotics and touch-and-gesture technology.

The report also highlights how important each of these 12 technology innovations is perceived to be to the future of retailers. It appears that the perceived significance to retailers and acceptance by shoppers don’t always match.

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