The report based on this survey, titled “Surviving the Retail Apocalypse,” doesn’t offer any really mind-blowing numbers — nothing that wasn’t already known or suspected — but it does offer a pretty comprehensive picture of how shopper behaviors are changing, and what retailers may need to do in response.
For example, the notion that a growing majority of consumers use smartphones in-store is not a new observation, but this data suggests we have reached a tipping point where the majority of store visitors are supplementing their experience with mobile. The stat reinforces what retailers should already be doing to make sure they don’t inhibit in-store mobile usage.
