Study: 57% of shoppers use retailer mobile apps in-store

January 8, 2019

The report based on this survey, titled “Surviving the Retail Apocalypse,” doesn’t offer any really mind-blowing numbers — nothing that wasn’t already known or suspected — but it does offer a pretty comprehensive picture of how shopper behaviors are changing, and what retailers may need to do in response.

For example, the notion that a growing majority of consumers use smartphones in-store is not a new observation, but this data suggests we have reached a tipping point where the majority of store visitors are supplementing their experience with mobile. The stat reinforces what retailers should already be doing to make sure they don’t inhibit in-store mobile usage.

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