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Stores Are Gateways to Innovation and Digital Transformation

As the spirit of reinvention sweeps across the retail landscape, stores have emerged as proving grounds for technologies that blend the digital and brick-and-mortar worlds. Inspired by consumer expectations and competitive pressure, stores have evolved into gateways of innovation and digital transformation.

Many retailers are pioneering the use of mobile devices for associates, omni-store services in the cloud, endless-aisle ordering of products unavailable on shelves, pick up and return of web purchases, magic mirrors, RFID, location-sensors and mobile POS. All of these technologies, and more, are part of a retail revolution that has put brick-and-mortar stores on the front lines of an industry-wide shift to a digitally transformed future.

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