Columbia Sportswear’s prAna brand has become the industry’s latest cyber-breach victim.
When the lifestyle brand’s e-commerce site was targeted last week, the incident lead Columbia to “immediately launch an investigation and engage a leading third-party cyber security firm to assist us,” Columbia’s CEO Timothy Boyle said on the company’s Q4 2016 earnings call on Feb. 9. “Protecting our customers’ information is one of our top priorities and we are taking this very seriously.”
