Shutterstock’s new AR feature again demonstrates how the technology has become a key marketing tool for home furnishing companies. When Apple two years ago introduced its ARKit to help developers more easily add AR features to their apps, furniture retailer Ikea was among the first few companies to let customers more accurately see how its products would look in their home and office spaces through a mobile device. The goal was to improve customer satisfaction and reduce product returns by helping shoppers to visualize home decorations before making a purchase.
