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Shopping on smart speakers is growing faster than previously forecast

July 10, 2019


EMarketer’s revised forecast of smart speaker shopping indicates that U.S. consumers are gradually growing more comfortable with the idea of using voice commands to research products and make direct purchases.

Smart speakers are most effective at marketing digital goods like movies and songs, where users can hear a trailer or audio teaser, while physical products such as groceries and electronics are less frequently purchased through the devices. While 21% of U.S. adults said they had ordered movies, TV shows or music through a smart speaker, just 8% had purchased groceries and 7% had ordered electronic devices, per a Bizrate Insights study cited by eMarketer.

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