Top

Shoppers willing to wait an hour for e-commerce

November 7, 2017

Customers are willing to wait longer than most retailers expect. Plus, this waiting time can sometimes increase conversion rates, as consumers have more time to consider their purchase.

In fact, more than 80% of consumers are willing to wait online for up to one hour to enter a website and make a purchase, according to a survey by Queue-it, a developer of virtual waiting rooms.

Queue-it is an intelligent software-as-a-service add-on solution for retail websites that constantly monitors website traffic, generating a queue only when traffic exceeds website limits. When this happens, users exceeding website capacity will be offloaded on a first-come, first-served basis to the queue system and assigned a unique place in line with a queue number.

Read More on FierceRetail