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Retail Therapy In Mobile Programmatic

June 21, 2016

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The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by mobile programmatic is paramount for driving success with this advertising channel.

Programmatic advertising represents a class of advertising that is characterized by transparency, efficiency and automation. It allows advertisers to be done with the cumbersome processes of raising and clearing I/Os (insertion orders) with ad networks.

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