In 2018, brick and mortar retailers have to rebalance their split focus between bricks and online. While it continues to be critical to improve online resources, after years of incredible hype about “it’s all about online” we now know that’s not true.
My recommendation is to dedicate 2018 to working hard on stores — making them places consumers seek out to shop. That means independent retailers need to become clear on why their stores exist – the entire range of values they deliver consumers.
