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Retail analytics to more than double by 2020

March 6, 2017

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With increased competition, the importance of retail analytics has grown in the last few years and shows no signs of slowing downs. According to global analytics and advisory firm Quantzig, the analytics market is set to more than double between 2016 and 2020, 114% growth, surpassing $7 billion.

More and more retailers continue to experience increased ROI using BI and analytics tools and services that help them analyze data and improve business performance. These tools also help retailers to reduce operating costs and enhance the customer experience.

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