The Puma announcement comes just a couple of weeks after Nike debuted its latest self-lacing shoe. While it is tempting to suggest that Puma’s Fi offering is a hastily-assembled reply to Nike’s announcement, it takes longer than two weeks to develop an adaptive-fit platform.
Fi is a direct descendant of AutoDisc, a wirelessly-connected adaptive-fit shoe Puma announced in 2016. Much like Nike, which announced its first commercially available self-lacing shoe the same year, Puma has spent the intervening time upgrading and refining its technology.
