Everyone loves to talk about pizza, and Pizza Hut is turning that tendency into a consumer touchpoint.
The pizza chain is partnering with SaaS platform tech company Conversable to launch a new social ordering platform, or “chatbot,” to allow for conversational ordering of menu items on Facebook Messenger and Twitter. The platform, which will be available across Pizza Hut social media accounts this fall, allows U.S. customers to chat directly with the Pizza Hut accounts on Facebook Messenger and Twitter to reorder favorite or saved orders.
