Overall, shoppers in Western Europe have shown little interest in mobile payments to date. In France, for example, more than half of smartphone users polled by Ifop in December 2016 said they were not willing to use mobile payments, even for purchases less than €20 ($22).
But mobile payments are finally poised for takeoff, according to Forrester Research. It expects the value of mobile transactions in the EU-7—France, Germany, Italy, the Netherlands, Spain, Sweden and the UK—to jump almost threefold during the next five years, from $52 billion at the end of 2015 to $148 billion by 2021, spurred by increasing consumer awareness and growing retailer interest in mobile payment options.
