PayPal, which had 237 million active accounts worldwide as of Q1 2018, is becoming a highly versatile payment platform with continued integrations with Google. The new strategy that links payment across the entire Google ecosystem will likely provide a more efficient and less frustrating option for consumers during checkout, especially for those who make frequent purchases on Google’s range of services. This will likely lead to a higher number of transactions made through PayPal, as many customers could be drawn to the convenient payment system. The higher transaction volume would then boost PayPal’s revenue potential, especially after former owner eBay in February dropped the company as its main payment processor in favor of Dutch rival Adyen, a major loss for PayPal.
