When looking back at the last decade, most people would probably agree that the smartphone was the most impactful thing to affect consumer behavior and, in turn, retail. However, back in 2011, its potential wasn’t nearly as obvious. During a Verizon strategy meeting, I predicted that in five to six years mobile would dominate ecommerce. Very few people agreed with me. Even though we all worked for a mobile company, most people in the meeting still used their desktops to shop online (among other things). At that time, Uber was just out of beta testing and starting their first black car services in San Francisco.