Michael Kors boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from Las Vegas to New York to meet the model.
The campaign highlights how the fashion brand is using Messenger for more direct conversations with customers. Followers of Michael Kors can use chat interactions to get notifications from the brand, claim free samples of Wonderlust, make direct purchases from the brand’s website, find a nearby store, see new products, find a referral to a travel destination and sign up for the KORSVIP loyalty program, which also has a separate app to download for loyal fans.
