A new survey finds that in-store shoppers continue to showroom, or use their mobile phones to check competitor prices, but they’re also using their devices for purposes beneficial to the store they’re in.
According to the survey from Airship taken in September, the most popular shopping use of mobile phones inside stores among U.S. consumers were:
- Using loyalty cards or coupons stored on the phone, 70 percent;
- Visiting the retailer’s website, 68 percent;
- Comparing prices (e.g., via Google, Amazon), 68 percent;
- Using the retailer’s app, 64 percent;
- Reading users’ reviews, 63 percent;
- Buying online and picking up in store, click & collect or curbside, 61 percent;
- Contactless payment at point of sales/checkout (Apple Pay, Google Wallet, etc.), 55 percent;
- Scanning QR codes or smart shelf tags for more information, 53 percent.
