Lightspeed has partnered with Google to offer retail merchants access to integrated local inventory ads, a way to bring shoppers in store without needing to leave your POS to manage ad campaigns.
Google is more important than ever in the buying journey. Mobile searches for “best place to buy” grew by more than 70% between 2016 and 2018, cementing the search engine as a key component in retail to this day. Local SMBs have an opportunity to be discovered by these customers by utilizing strategically placed ads.
With local inventory ads managed through your Lightspeed POS, your inventory does the work for you, helping customers shop local and helping you increase in-store traffic.