One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail. The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. It is now more crucial than ever for retailers to rethink the way they are looking at user experiences and customer journey mapping in order to drive personalization at scale without breaking the bank.