Over the last year, Best Buy has been testing new store models to meet the ever-changing needs of consumers. Now the company has launched a new pilot — its first small-format, digital-first store.
The new 5,000 square foot store opened on July 26 in Monroe, North Carolina and provides easy access to services like Geek Squad, along with an assortment of specially curated products and new ways to pick up tech. The twist? The company is encouraging consumers to do everything from shop and get tech advice digitally while in the store.
