Oracle was recently named a leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment. The list includes retail focused price optimization vendors and is based on their enterprise-grade pricing capabilities, including strategic pricing across channels leveraging machine learning/artificial intelligence (AI), and prominence on enterprise retailers’ buying shortlist. We believe Oracle Retail’s placement as a leader underscores its continued investment in analytics, optimization and retail AI. With these offerings, retailers gain an unprecedented line of sight into the future performance of their assortments and the impact every promotional offer will have on the bottom line.
