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Only 8% of retailers have ‘mastered’ omnichannel

December 20, 2017

The good news is that omnichannel is way ahead of where it was about four years ago, when fewer than 50% of retailers were pursuing omnichannel strategies, according to Brightpearl. On top of that, 87% now agree that omnichannel is critical or very important to business success, particularly when it comes to customer service: More than 60% of respondents agree that better customer service is one of the major potential payoffs of pursuing an omnichannel strategy.

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