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Only 14% of consumers influenced by in-store VR/AI tech

January 16, 2019

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Such an overwhelming number of consumers saying they want no part in talking to robots while shopping is a powerful statement, and could have a significant impact on retailer strategies for everything from voice-activated virtual assistants to in-store physical robots, as well as online and mobile chatbots and other forms of automated, customer-facing systems.

That is, the finding could have great impact if retailers decide to take the finding at face value and react swiftly to it. It might be a better idea for retailers to listen closely to customer feedback as they test in-store and online shopping technology.

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