Despite a twenty-year investment in voice search to date, Michael Haswell, Google’s director of global business development, retail and shopping, said the tech giant is only in the “very, very, very early stages with voice.”
Despite its relative immaturity, Haswell advocates investment in voice search, on the grounds that Google believes “voice can be as disruptive to eCommerce as mobile was to desktop.”
Voice search, he explained, needs to be intelligent and personal: “It’s also ubiquitous.”
