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Most Americans plan to shop on Black Friday

November 10, 2017

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Black Friday hasn’t lost its clout.

More than three-quarters (70%) of Americans plan to shop on Black Friday, according to a survey from Ebates. Additionally, almost half (44%) plan to camp out to get the best deals on laptops (22%), TVs (21%), and housewares (20%).

The majority of Americans plan to begin their Black Friday shopping online after Thanksgiving dinner (22%), and one in five will shop immediately after dinner (18%). Some even admit to shopping on their mobile phones during Thanksgiving dinner (11%). Black Friday is also the day the many Americans begin their shopping (23%).

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