INDIANAPOLIS–(BUSINESS WIRE)–As retailers adapt to the increased use of digital and online shopping methods, many companies have shifted their omnichannel marketing efforts to focus heavily on the online shopper, especially for the younger, more tech-savvy millennials. But according to a new report from SmarterHQ, a multichannel behavioral marketing platform, 50% of millennials actually prefer shopping in-store – meaning some retailers may be missing the mark in engaging this 80 million strong demographic.
