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L’Oréal brings AR makeup sampling to Facebook

Major beauty brands have added AR to their marketing mix to engage consumers through mobile tech, promote new products and drive online sales of products that typically require physical try-ons and sampling. By partnering with Facebook, L’Oréal could see an uptick in engagement, as Facebook reaches around 2.2 billion users.

L’Oréal is among the brands that see value in AR demonstrations, as its acquisition of tech firm Modiface indicates.

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