It’s no secret that e-commerce is booming globally. In 2021, the industry hit about $4.9 trillion USD in worldwide sales as a result of the pandemic, and they’re predicted to reach $7.4 trillion USD by 2025. However, like with any blessing, this growth comes with major challenges. As inflation makes our market more volatile by the day, brands risk not reading the map accurately at every single point.
For example, Bloomberg shared a recent survey showing that the largest retail brands today are suffering from increased inventory – in fact, 26% more inventory than in the previous year, costing $44.8 billion USD. Therefore, brands must find ways to not only support these market fluctuations, but also remain on top of them and anticipate them to ensure they keep winning.
