Levi’s has become the latest retailer to release a range of virtual clothing especially for Snapchat users’ Bitmoji avatars.
The Levi’s x Bitmoji collection was launched last week featuring 12 of the fashion brand’s most iconic products, including its 501 Original Fit Jeans and Sherpa jackets.
While each product in the collection will be available to purchase from Levi’s website in real life, they will also be available to purchase virtually via Snapchat for the first time.
