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It’s time to make payment processing part of your customer experience

September 20, 2021

Payment processing has been viewed as a commodity like copper or crude oil. And like a commodity, choosing which payment processor has been a decision based on “lowest cost.”

While that logic may have made sense when the credit card was the only sheriff in town, the payment processing industry seems to change daily. Within a short span, we’ve gone from cash and credit cards to alternative payments methods (APMs). Ecommerce used to be a rounding error not too long ago but it will account for a quarter of all global retail by 2024. And COVID-19 is spawning new shopping behaviors that may last for decades.

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