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Instagram launches live-streamed festival to support small retailers during “tough times”

July 7, 2020

Via: Charged

Instagram has partnered with Time Out to host a two-day virtual live-streamed festival designed to support small independent retailers.

The virtual festival, running from July 9 through July 10, will be streamed via Instagram Live promoting businesses in both New York City and London.

Viewers will be encouraged to purchase gift cards, food orders and give donations which will go to charities including Robin Hood in the US and Hospitality Action in the UK.

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