Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization.
Direct data monetization is when a company sells their data to another party. This can be done in many ways, such as in a package (ex. Data from 2015-2016), or as in giving access to a live feed of data as it comes in.
