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Target bets on in-store fulfillment

August 9, 2019

Retailers are figuring out how to leverage physical stores in the new e-commerce economy and fulfillment has been part of that process. Target is one such retailer, but research suggests the model may not be right for everyone.

Target handled 80% of its online fulfillment through its own retail locations in the first quarter of 2019, which is up 60% from the same quarter in 2017, according to numbers provided by Target to Retail Dive’s sister publication Supply Chain Dive.

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