Retailers are figuring out how to leverage physical stores in the new e-commerce economy and fulfillment has been part of that process. Target is one such retailer, but research suggests the model may not be right for everyone.
Target handled 80% of its online fulfillment through its own retail locations in the first quarter of 2019, which is up 60% from the same quarter in 2017, according to numbers provided by Target to Retail Dive’s sister publication Supply Chain Dive.
